The ICING on the Cake

What does it take to ice the competition for a prestigious incentive travel industry award coveted by many, won by only a select few?

Perhaps some things you’d expect, and others you wouldn’t… not in your wildest dreams quite likely (keep reading, we’ll get to it).

All things being equal, a winning incentive travel program will include these expected and essential components:

  • A sought-after, incentive-worthy destination like Barcelona, Spain. Check.
  • A luxe hotel, like the five-star Hotel Arts Barcelona on the shores of the Mediterranean Sea. Certainly.
  • Mouth-watering Catalonian cuisine prepared by celebrity chef Sergi Arola. But of course.
  • Entertainment by Diego Cortes, considered one of the world’s best guitarists. You bet.
  • A dimly lit gala dinner that suddenly explodes in light and sound as the National Flamenco dancers take the stage. Absolutely.

spanish-concert

But what happens when outside factors threaten to derail the whole thing?

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