Loblaw's Employees Cheering at theCoureurs Des Bois

Strong and Free

It was one of those picture-perfect August days: warm with a feather-light breeze. The sun was lighting up a large white tent that stood in contrast to the surrounding emerald field. It was a big field, one that our team had scouted out specially for this event. We liked that it was outside Mount Tremblant proper because it was a quiet escape from the hustle and bustle of Quebec’s most popular resort town… although the quiet didn’t last long.

We had planned, after all, as Canadian a team event as you could possibly imagine.

Our client, Loblaw, had asked us to create something unique to celebrate their Canadian roots. The event was to be a positive reminder of the importance of being a homegrown corporation, particularly in light of the growing influx of retailers from beyond our borders.

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Abandoned pail on beach with Flight Cancelled overlaid on top

Be Careful What You Wish For

Good thing the setting was so perfect.

As tablecloths fluttered in the warm Panama breeze, some of the 220 guests mingled while others were fitted with Maui Jim sunglasses, a special giveaway for the welcome dinner. The four-piece band wrapped up their last set, and the National Sales and Marketing Manager took the stage.
“Welcome to paradise!” he said to the cheering crowd gathered at the InterContinental Playa Bonita Resort & Spa. “Wouldn’t it be great to stay here forever?”

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Pokerstars Branding of Vegas Concert

A Brand New Year

How to make 2015 the best year yet – Part One

The operative word here is brand. Specifically, your company’s brand. But what does this really mean?

More than a buzzword or simply a trademark, your brand is a sort of visual and linguistic one-two punch that either goes the champion distance or wilts in round one.

Put simply: your brand is everything, rolled into one thing. Jerry McLaughlin, a Forbes contributor and CEO of Branders.com, the world’s largest and lowest-priced promotional products distributor, puts it this way: “Your ‘brand,’” he says, “is what your prospect thinks of when he or she hears your name.”

So, what do your customers think of when they hear your company name or see your logo?… Hello?!… Was that a pin dropping?

Full disclosure: We are not in the business of branding per se, we are in the business of events and motivation. However, branding opportunities abound with incentives, conferences, galas, and we know how to work them to advantage.

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Handmade capes to donate to The Happy Soul Project

Capes, Bikes and Beyond

A bicycle is more than a toy. It is a status symbol. A social lubricant. A feeling of normalcy. It gives freedom and control to a person lacking other means of transportation.

A cape, like a bike, offers an escape, sometimes from inescapable situations. Don a cape and we dare you NOT to strike a pose.

Capes and Bikes are transformative. This we understand intimately because creating transformative experiences is what we do.

When it came time to plan our own event, our annual Holiday Party, we wanted to do something transformative, a give-back program that would go above and beyond.

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