It was one of those picture-perfect August days: warm with a feather-light breeze. The sun was lighting up a large white tent that stood in contrast to the surrounding emerald field. It was a big field, one that our team had scouted out specially for this event. We liked that it was outside Mount Tremblant proper because it was a quiet escape from the hustle and bustle of Quebec’s most popular resort town… although the quiet didn’t last long.
We had planned, after all, as Canadian a team event as you could possibly imagine.
Our client, Loblaw, had asked us to create something unique to celebrate their Canadian roots. The event was to be a positive reminder of the importance of being a homegrown corporation, particularly in light of the growing influx of retailers from beyond our borders.