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Group of Foresters Employees showing support for Sherrif Street Youth Club, Dublin

And so, we called the sheriff

“It’s ironic that we sit at the edge of Dublin`s financial district, but it took a company from Canada to come all this way to help us.” That was Paul Ryan, Director of the Sheriff Street Youth Club, speaking this past April after 55 volunteers from Toronto-based Foresters Financial rolled up their sleeves to help upgrade the club’s aging facilities.

“For three hours straight they painted the club’s gym, hallways, bathrooms, railings and the boys’ locker room,” recalls Joanne Keating, one of our Program Managers here at Meridican. “In the main activities room the group installed lockable storage shelves to safeguard the art supplies and musical instruments that are used during the evening activities, and they also donated a new microwave and Ikea desks and chairs, and a play kitchen – all of which had to be built.”

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Pokerstars Branding of Vegas Concert

A Brand New Year

How to make 2015 the best year yet – Part One

The operative word here is brand. Specifically, your company’s brand. But what does this really mean?

More than a buzzword or simply a trademark, your brand is a sort of visual and linguistic one-two punch that either goes the champion distance or wilts in round one.

Put simply: your brand is everything, rolled into one thing. Jerry McLaughlin, a Forbes contributor and CEO of Branders.com, the world’s largest and lowest-priced promotional products distributor, puts it this way: “Your ‘brand,’” he says, “is what your prospect thinks of when he or she hears your name.”

So, what do your customers think of when they hear your company name or see your logo?… Hello?!… Was that a pin dropping?

Full disclosure: We are not in the business of branding per se, we are in the business of events and motivation. However, branding opportunities abound with incentives, conferences, galas, and we know how to work them to advantage.

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Handmade capes to donate to The Happy Soul Project

Capes, Bikes and Beyond

A bicycle is more than a toy. It is a status symbol. A social lubricant. A feeling of normalcy. It gives freedom and control to a person lacking other means of transportation.

A cape, like a bike, offers an escape, sometimes from inescapable situations. Don a cape and we dare you NOT to strike a pose.

Capes and Bikes are transformative. This we understand intimately because creating transformative experiences is what we do.

When it came time to plan our own event, our annual Holiday Party, we wanted to do something transformative, a give-back program that would go above and beyond.

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