What do the Vatican, John Travolta and Burgers have to do with Supplier Relationships? Everything!
Last September we planned an incentive travel program in Rome, the capital of Italy and one of the world’s oldest cities. In terms of incentive travel, Rome is the pinnacle of achievement and recognition, which is exactly what our client, US Foods, needed to motivate their sales team.
While the program was a whopping success, it didn’t come without its challenges. We were presented with a small timeframe for a big, multi-faceted initiative pockmarked by concerns like: how are we going to breach a normally forbidden location? If we couldn’t drive right up to the Vatican’s front door, we knew from experience that our distinguished guests would have to walk a long way (which would be awkward for our 452-member group).
Even with 32 years under our belts, we still suffer from the occasional frozen-in-time-moment where we find ourselves wondering: “Can we do this?”