How to make 2015 the best year yet – Part One
The operative word here is brand. Specifically, your company’s brand. But what does this really mean?
More than a buzzword or simply a trademark, your brand is a sort of visual and linguistic one-two punch that either goes the champion distance or wilts in round one.
Put simply: your brand is everything, rolled into one thing. Jerry McLaughlin, a Forbes contributor and CEO of Branders.com, the world’s largest and lowest-priced promotional products distributor, puts it this way: “Your ‘brand,’” he says, “is what your prospect thinks of when he or she hears your name.”
So, what do your customers think of when they hear your company name or see your logo?… Hello?!… Was that a pin dropping?
Full disclosure: We are not in the business of branding per se, we are in the business of events and motivation. However, branding opportunities abound with incentives, conferences, galas, and we know how to work them to advantage.