Hello? Anyone Listening?…

What you may think and what you actually know – are two very different things.

Take incentive travel programs. Some decision-makers think they know what an audience wants and doesn’t want.

Short flights – one hundred percent!

Stopovers – absolutely not!

With all due respect: Do they know this to be true? Or could it be that they’re letting their own personal preferences override their decisions?

Does any of this sound familiar?

Read more