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Are We There Yet?

If you are a parent, you have likely been asked “are we there yet?” This particular question is usually aimed at the backs of our heads by tiny voices, and the peppering typically starts 10 minutes into a multi-hour drive. The question is repeated with precision at 10-minute intervals and often becomes louder as the anticipation of what awaits at the destination becomes more intense. 

Of course, it would be virtually impossible to answer this pressing question if we weren’t aware of where we were going, or how long it should take to get there… perhaps it would help if we were more specific, and if we provided answers to a few questions in advance, such as:

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A Slogan is a Slogan is a Slogan!

Skepticism is a natural and frequent human response to a Statement of Values, Mission Statement or Slogan so we hesitated before adopting our Know More, Care More, Do More tag line several years ago.

The more we thought about it, however, the more it fit! Meridican has always had a goal of constant improvement and thus it made sense that the Know More, Care More and Do More mantra summed up how we move forward every day.

We are active in a field with many great competitors and if we stood on our laurels we’d be passed and left in the dust, but our team wants to continue to lead in our industry and more importantly in the eyes of our clients.

So, each day we strive to Know More, Care More and Do More.

What does that mean to our clients?

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But What About Me Pareto?

Italian economist Vilfredo Pareto was studying population and land ownership statistics in 1896 when he came up with the 80/20 rule aka the Pareto principle.

One hundred and one years later, British writer Richard Koch published The 80/20 Principle. The book was a reinterpretation of the Pareto principle and extended the idea that the top 20% in any group is likely to produce 80% of the results.

The book, which has sold more than a million copies and been translated into 35 languages, has been called one of the most important business tomes ever written. For anyone whose job it is to analyze sales results – The 80/20 Principle is a must-read!

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It’s What’s on the Inside That Counts

Sometimes, we need to take a look on the inside, in order to make changes for the better on the outside.

This is true for all of us: in our various roles as parents, partners, friends; as members of our respective families and the communities.

It’s also true for business.

Including ours.

So, we decided to train the lens inwards, on ourselves, and this is what we discovered:

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Bringing Home the Bacon

The one constant in our business is that things change.

Take, for example, the President’s Cup, an incentive program we were planning for our long-time client, US Foods. The program, for 500-plus of their highest achievers, was
supposed to travel to Paris, France in October 2016. But due to security concerns, it was repositioned to The Pan Pacific Hotel and Resort in Vancouver, Canada in the spring of the following year.

The new date, we realized, coincided with the company’s Quarterly Scoop, an event for launching new food products. Well then, it makes sense to fold the new Scoop products into the onsite incentive experience.

Easy, right?

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Group of Foresters Employees showing support for Sherrif Street Youth Club, Dublin

And so, We Called the Sheriff

“It’s ironic that we sit at the edge of Dublin`s financial district, but it took a company from Canada to come all this way to help us.” That was Paul Ryan, Director of the Sheriff Street Youth Club, speaking this past April after 55 volunteers from Toronto-based Foresters Financial rolled up their sleeves to help upgrade the club’s aging facilities.

“For three hours straight they painted the club’s gym, hallways, bathrooms, railings and the boys’ locker room,” recalls Joanne Keating, one of our Program Managers here at Meridican. “In the main activities room the group installed lockable storage shelves to safeguard the art supplies and musical instruments that are used during the evening activities, and they also donated a new microwave and Ikea desks and chairs, and a play kitchen – all of which had to be built.”

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piggy bank with glasses smiling at a calculator

Top 9: Cost Cutting Without Bloodletting

There’s really no reason for our low dollar to lower your spirits─provided, of course, you know how to squeeze the most out of every opportunity. Luckily, we do. And we’re freely sharing them with you. Read on (and share them with your friends).

1. Say yay to Canada

Stay in Canada and get the most of your dollar (up to 35% off). Would it be so bad to replace sun and sand with dog sledding in the North West Territories and the Yukon, or holding your annual conference in Victoria topped off with a gala evening in the Royal BC Museum? And what about Alberta, where the fallout of oil and gas means discounts on hotels and meeting space (even during the Calgary Stampede)? There’s never been a better time to do business at home. One caveat: Book early. Our favourable dollar is attracting a lot of attention from the rest of the world so demand is high, but supply is low (relative to other destinations).

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Loblaw's Employees Cheering at theCoureurs Des Bois

Strong and Free

It was one of those picture-perfect August days: warm with a feather-light breeze. The sun was lighting up a large white tent that stood in contrast to the surrounding emerald field. It was a big field, one that our team had scouted out specially for this event. We liked that it was outside Mount Tremblant proper because it was a quiet escape from the hustle and bustle of Quebec’s most popular resort town… although the quiet didn’t last long.

We had planned, after all, as Canadian a team event as you could possibly imagine.

Our client, Loblaw, had asked us to create something unique to celebrate their Canadian roots. The event was to be a positive reminder of the importance of being a homegrown corporation, particularly in light of the growing influx of retailers from beyond our borders.

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Abandoned pail on beach with Flight Cancelled overlaid on top

Be Careful What You Wish For

Good thing the setting was so perfect.

As tablecloths fluttered in the warm Panama breeze, some of the 220 guests mingled while others were fitted with Maui Jim sunglasses, a special giveaway for the welcome dinner. The four-piece band wrapped up their last set, and the National Sales and Marketing Manager took the stage.
“Welcome to paradise!” he said to the cheering crowd gathered at the InterContinental Playa Bonita Resort & Spa. “Wouldn’t it be great to stay here forever?”

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Pokerstars Branding of Vegas Concert

A Brand New Year

How to make 2015 the best year yet – Part One

The operative word here is brand. Specifically, your company’s brand. But what does this really mean?

More than a buzzword or simply a trademark, your brand is a sort of visual and linguistic one-two punch that either goes the champion distance or wilts in round one.

Put simply: your brand is everything, rolled into one thing. Jerry McLaughlin, a Forbes contributor and CEO of Branders.com, the world’s largest and lowest-priced promotional products distributor, puts it this way: “Your ‘brand,’” he says, “is what your prospect thinks of when he or she hears your name.”

So, what do your customers think of when they hear your company name or see your logo?… Hello?!… Was that a pin dropping?

Full disclosure: We are not in the business of branding per se, we are in the business of events and motivation. However, branding opportunities abound with incentives, conferences, galas, and we know how to work them to advantage.

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