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Bringing Home the Bacon

The one constant in our business is that things change.

Take, for example, the President’s Cup, an incentive program we were planning for our long-time client, US Foods. The program, for 500-plus of their highest achievers, was
supposed to travel to Paris, France in October 2016. But due to security concerns, it was repositioned to The Pan Pacific Hotel and Resort in Vancouver, Canada in the spring of the following year.

The new date, we realized, coincided with the company’s Quarterly Scoop, an event for launching new food products. Well then, it makes sense to fold the new Scoop products into the onsite incentive experience.

Easy, right?

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The ICING on the Cake

What does it take to ice the competition for a prestigious incentive travel industry award coveted by many, won by only a select few?

Perhaps some things you’d expect, and others you wouldn’t… not in your wildest dreams quite likely (keep reading, we’ll get to it).

All things being equal, a winning incentive travel program will include these expected and essential components:

  • A sought-after, incentive-worthy destination like Barcelona, Spain. Check.
  • A luxe hotel, like the five-star Hotel Arts Barcelona on the shores of the Mediterranean Sea. Certainly.
  • Mouth-watering Catalonian cuisine prepared by celebrity chef Sergi Arola. But of course.
  • Entertainment by Diego Cortes, considered one of the world’s best guitarists. You bet.
  • A dimly lit gala dinner that suddenly explodes in light and sound as the National Flamenco dancers take the stage. Absolutely.

spanish-concert

But what happens when outside factors threaten to derail the whole thing?

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