The one constant in our business is that things change.
Take, for example, the President’s Cup, an incentive program we were planning for our long-time client, US Foods. The program, for 500-plus of their highest achievers, was
supposed to travel to Paris, France in October 2016. But due to security concerns, it was repositioned to The Pan Pacific Hotel and Resort in Vancouver, Canada in the spring of the following year.
The new date, we realized, coincided with the company’s Quarterly Scoop, an event for launching new food products. Well then, it makes sense to fold the new Scoop products into the onsite incentive experience.